According to Exhibitor Magazines 2016 Economic Outlook Survey, more than half of the respondents have tentative plans to purchase a new exhibit, with 25% reporting definite plans to do so. Nearly nine out of ten surveyed individuals reported that they are confident that their trade show programs will achieve better results this year than last [...]
Trade Show Tips
Posted on March 10th, 2017
Posted on December 6th, 2016
Your trade show booth is the marquee of your company on the show floor for all to see. The perception of your brand and its value relies on delivering a clear concise message. Too often companies hurt their image at the event by hiding their brand value on a wall of too much information.
Take this [...]
Posted on September 22nd, 2016
A couple of the defining characteristics of anime fans are they love exclusives and voraciously consume content on behind-the-scenes development on their favorite animations. Aniplex capitalized on these demographics when they commissioned Evo Exhibits to create a viewing gallery of A-1 pictures at Anime Expo 2016. This 30’ x 40’ rental space featured the original [...]
Posted on June 9th, 2016
Transactions are no longer just about money and goods changing hands. They’re about the transfer of trust. The perceived value of the product or service is higher when the ‘benefit-to-me’ is obvious. A vote to affirm personal beliefs and corporate missions from the consumer. Shoppers are looking for experiences that go beyond their purchase; they’re looking [...]
Posted on April 22nd, 2016
Rarely do we look up from the daily grind of our industry-specific work to look around and investigate what’s working for other markets. As a busy marketing professional, I am generally so focused on isolating the audience demographics or finding eye-catching devices that I’ve missed the unifying role that food plays in bringing people together.
Posted on March 4th, 2016
Form follows Function
Designing scale-able and reconfigurable exhibits can be challenging and time consuming but the more multi-functional your space, the longer it can serve its purpose: create interest and show engagement opportunities.
If you take away the logo and the product, is the exhibit still recognizable to the brand?
Creativity Never Goes Out of Style
Simple devices [...]
Posted on November 25th, 2015
When it’s your turn to host and more than a dozen relatives are due for the big feast, you don’t start thawing the turkey that morning. You spend countless hours preparing the menu, cleaning the house, making accommodations for out-of-town guests and running errands to make the occasion special.
So when planning an inviting atmosphere for [...]
Posted on July 9th, 2014
It may be stated in different ways, but it all comes down to “what’s your budget?”
If there’s ever been a question that gets an Exhibit Manager squirming in their seat, this is it. There’s an old myth that whatever number the Exhibit Manager responds with will miraculously be the price of the project, and the [...]
Posted on May 9th, 2014
Years ago somebody said that technology would kill trade shows as we know them. Wow, did they miss on that one. Trade shows continue to grow in popularity and attendance, and are embracing that very technology to help support and drive their message.
While initially taking a very hard drop, for the past several years, (in the face [...]
Posted on December 18th, 2013
Having worked for both a large international trade show company and smaller local trade show companies during my career, I can say without a doubt that smaller is the way to go.
When you work with a large company it’s easy to get lost and forgotten. In many cases, one coordinator is charged with handling hundreds [...]