According to Exhibitor Magazines 2016 Economic Outlook Survey, more than half of the respondents have tentative plans to purchase a new exhibit, with 25% reporting definite plans to do so. Nearly nine out of ten surveyed individuals reported that they are confident that their trade show programs will achieve better results this year than last, citing everything from improved execution to redesigned exhibits as justification for their optimism.
"B2B exhibiting makes up an average of 41.3% of a firm’s total annual marketing spend across all channels.” – Center for Exhibition Industry Research, The Marketing Spend Decision Report
Why do so many firms allocate so much of their annual marketing budget to event marketing? Because face-to-face engagement yields higher results for lead generation, reputation building, and brand loyalty than other marketing channels. An additional resource to plan your goals for B2B Event Marketing can be found here. Major Goals of B2B Event Marketing - Attend Blog by Event Farm
To get more exhibiting tips and resources, subscribe to our quarterly Evo Exhibits e-newsletter.