The Context In 1960, legendary speed merchant Mickey Thompson did the previously impossible and broke 400mph at the Bonneville Salt Flats in his vehicle dubbed, “The Challenger.” Born from that racing heritage, Mickey Thompson Tires…
What it’s all about The name of the game at SEMA (Specialty Equipment Market Association) is “custom.” Custom products to personalize your vehicle, displayed in custom exhibits. With over 2,400 exhibitors in attendance, the custom…