Form follows Function
Designing scale-able and reconfigurable exhibits can be challenging and time consuming but the more multi-functional your space, the longer it can serve its purpose: create interest and show engagement opportunities.
If you take away the logo and the product, is the exhibit still recognizable to the brand?
Creativity Never Goes Out of Style
Simple devices resonate with target audiences due to shared experiences. Examples include tinker toys, your first bike ride, or the tantalizing smell of your hometown bakery.
Sway the Crowd
Nothing draws a following like a big crowd of people. So host a Wi-Fi hotspot or an in-show video blog. If the budget allows, feature an RFID mobile app with teasers to tap into the viral power of social media.