Taking Stock of Your Booth.

First, you need to take stock of your booth. That may sound obvious, but it’s not always the case. You need to forget about things like your position in the show and focus more on your capabilities. What should the general structure of the booth be? How can you best use your space? Can you gain height with a hanging sign, a canopy, or an extra-tall panel with an eye-catching graphic?

With the a medium-sized booth, you should focus on having good flooring, substantial lighting in all areas, the ability to move around, and generally making certain that your booth comes across as professional.

Layout and Design Ideas to Stand Out from the Crowd.

While budget constraints will play a role in determining what you are able to achieve, you can always use your creativity to maximize your potential. The best medium booth ideas can be applied no matter what your budget is. There may be some difference in how you implement them, but the basic concepts will generally stay the same.

1. Your Layout Should Create a Flow.
The layout and design should be inviting and create a flow that allows visitors to move around. The layout should pull people to certain key points that will push forward your desired narrative. For example, the layout should lead people to representatives, workstations, interactive screens, or samples of products. You don’t want people to venture onto your booth and then have no idea what to do next.

2. Your Design Should Speak Volumes.
Your design shouldn’t leave visitors wondering what it is that you do or are offering. If this is the case, you’ve done something wrong! Typically it only takes a few seconds for people to draw a conclusion about a booth, so you need to make sure that it’s a positive one. By following best practices and reading up on the best medium booth ideas, you’ll be able to avoid this trap.

3. Think in 2D and 3D.
Your 2D presence is the graphics and marketing messages that are on display as part of your branding, while your 3D presence is your space and layout and product demos. Both have to work in harmony with one another to provide the perfect booth. Focus too much on one, and the other tends to suffer. If you’re too concerned about the space aspect, you might end up losing the marketing message (and vice versa).

4. Make Things Inviting.
Your booth needs to be inviting, and that message should be loud and clear – even from a distance. Unless you are intentionally trying to create an air of exclusivity, design elements that cut off the rest of the booth make your space more uncomfortable. Instead, draw people in by giving them something in return for stopping by – whether that’s a free gift, information, or even just the opportunity to sit down and relax for a moment.

5. Personalize the Space.
A 20×20 booth has a lot of potential when it comes to personalization. You should look into finding ways to add your unique touch to the exhibit. Some companies will add fresh flowers, other have an interactive game or demo with a live announcer, and others have incorporated an interesting design element that entices visitors to come by and examine closer – and maybe even take a selfie to share on social media! If you leave a trade booth as plain as possible, you are going to struggle to attract visitors.

6. Never Be Afraid to Be Bold.
Here’s one of the best medium booth ideas: consider being bold with the design of your booth. Try using bold colors to attract people’s interest. However, you should always make sure that the colors you use tie in with your overall branding – failing to do so will leave people confused as to what your booth is about and, more importantly, who you are.

The Final Idea to Consider.

Finally, consider whether or not you should use the services of a company that specializes in both the design and layout of a trade show booth. By doing so, you will be able to take advantage of their knowledge of the very best medium booth ideas. Remember, there will be stiff competition at any trade show, so anything that can make a difference should be warmly welcomed.

Getting this help will certainly allow you to make the most of your 20×20 trade show booth. Ultimately, your brand and company deserves the very best – and it all starts with the design of your booth.