Extreme Force Wheels was relatively new to the crowded aftermarket wheel industry. They wanted to go to SEMA, with a LOT of new product, to deliver the message to the industry that they are ready to grow from a regional player into a national "Force" to be reckoned with.
The design requirements included the ability to display and mount 30+ massive truck wheels, as well as 2 full size vehicles utilizing the client product. Also, the combination of their booth location (toward one end of the hall), and a desire to make a huge visual impact with their branded graphics, lead Evo to design the booth with a super-sized hanging sign and 16 feet tall backwall with full width SEGs. Finally, there were practical considerations such as a need for a storage closet and informal meeting spaces.
In the end, the client was blown away by the powerful simplicity, flexibility, and scalability of the design.
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