Mickey Thompson is legendary in the motorsports, specialty performance tires and wheels industry. When they told Evo that they wanted to roll out a new product line, there were no half-measures taken. Mickey Thompson’s oversized reputation (and product), demanded an oversized display at SEMA.
The front half of the booth is a branded “Baja” environment: sand, faux rocks and desert cacti, and fully customized off-road vehicles wearing the all new MT Baja Boss tires. Smack in the middle of the scene is a beMatrix™ storage tower with a 6x3 LEDSkin™ video wall (almost 10 feet wide x 5 feet tall), topped by 3-dimensional letters, demanding that any passersby stop and pay attention.
The back half of the booth is comprised of curvy product displays that skin the outside of conference and storage rooms. The rear wall features an almost 50-feet wide continuous graphic, that beckons the viewer into the booth to learn about the past, present, and future of the iconic brand.
Lets make something awesome together.
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