Which Type of Trade Show Booth is Best for my Company?
When it comes to finding the perfect booth solution for your company’s next big trade show, there are a myriad of decisions that must be made. From setting the budget to planning how to execute your marketing strategy, there are a lot of considerations to take into account. However, the result of these decisions will be one of the best trade show booths that captivates attendees and aids your sales team in highlighting the benefits of your product range.
With Evo Exhibits’ Discover. Create. Connect. process, we’re with you every step of the way, providing insight and helping you decide what type of booth best suits your company’s needs.
Below, you’ll find a list of some of the more common booth types to help you set the foundation for your trade show display.
Pop Up Displays
This type of trade show booth is composed of collapsible panels that “pop up” to show off your products. These easy-to-set-up panels can be prepared beforehand, leaving you with minimal work to do on the big day. Due to the ease of set up and tearing down, the panels can be transported from one trade show to another and reused for years to come.
Pop up displays usually feature large logos and graphics which boost the brand recognition among attendees. Clip-on lights can be added to boost the attractiveness of the display from a distance. Examples of pop up displays include banner stands and self-contained “backwalls” like the Evo Exhibits ENEXT-8-SEG unit. Pop Up Displays also fall under the category of Portable, which brings us to our next category.
Portable Trade Show Displays
These structures are one of the more practical and least expensive options when it comes to setting up your trade show booth. For this reason, it’s the option we suggest most often to companies that are newcomers to the trade show scene and want to ease into “going to show” while remaining cost-effective.
This low-cost option doesn’t come at the sacrifice of an engaging trade show booth, however. These displays can employ eye-catching graphics to attract show goers from across the exhibit hall. Better yet, they can be often be reconfigured so you can utilize the setup that works best for your company at each show you attend.
Portable Trade Show Displays come in various sizes, including 8, 10, and 20-foot options, as well as a table tops, that serves as a great space to engage with potential customers. The lightweight construction of these displays means they’re easy and affordable to ship wherever your next big show may be.
One of the more comprehensive choices, due to their size (usually at least 20’ x 20’), an island exhibit can include hanging features based on restrictions that have to be met.
The open floor plan of the booth lends itself to access from many directions, making it inviting to all attendees. That being said, your sales staff will need to be ready to engage with attendees at any point of entry.
These displays typically take longer and are more difficult to setup but are better suited to exhibitors that have multiple products to show off. Don’t fret, Evo Exhibits offers both setup and tear down services, so your team can focus on making sales and engaging with show attendees.
One of the best types of displays for generating attendee engagement are multimedia displays. They look impressive and modern, which can set the right first impression when people notice your brand for the very first time.
A well-designed multimedia presentation can communicate important information and showcase the benefits of your product offerings. It’s important to keep in mind that many attendees may be learning about your company for the first time, so having an engaging display is crucial.
It’s important to mention that this kind of display can be pricier than other options. However, the best trade show booths tend to be the ones that have more investment, so be wary when it comes to cutting costs. If you’ve made the choice to exhibit at a trade show, consider having Evo Exhibits help you show off the best version of your brand to the marketplace!
Tension Fabric Displays
This type of display is composed of a close-knitting fabric material connected between poles. The methodology of connecting the display to the supporting poles differs, but the effect is the same in every case. Very custom, organic shapes are often constructed in this manner.
Acting more as a complimentary display, as opposed to the base of your booth, they are great for showing graphics such as logos in a large, impactful way. A number of add-ons can be included, such as shelves, lighting, and monitor mounts, creating a versatile solution for your trade show display. A fun example of a tension fabric display is this 20×30 Custom Display.
Some trade shows take place outdoors, requiring a different approach to material selection. There is no way of knowing what the weather has in store for your event, especially with some being booked a year in advance, so it’s a good idea to plan for the worst and avoid the booth falling apart. Here are some outdoor booth components we offer:
- Tents: Water-resistant polyester canopies are a great option as they’re a practical means to protect your products and attendees from rain, snow, or intense heat.
- Outdoor Flags: Fully-brandable flags are an inexpensive way to draw attention to your booth as they move base on wind direction, which tends to catch the eye of attendees.
- Outdoor banners: Identical to indoor popup displays, these banners offer an opportunity for additional signage while being tough enough to withstand the outdoor elements.
We know that choosing the best booth type can be overwhelming if you’ve never exhibited before. The most successful trade show booths have a well-executed plan that takes into consideration your company’s objectives as well as the types of products being showcased.
Let Evo Exhibits be your trusted partner for any unforeseen challenges that may arise. Our Discover. Create. Connect. process ensures that your trade show is built for success. Contact us today!