A 20X20 exhibit is arguably the “perfect size” for any trade show display. It’s not too big, not too small, and is a great option if you’re looking to make a splash at the next big event. If you’re investing in a medium sized booth, you’ll be spending a good amount of money, so squeezing every last drop of value out of that 20X20 exhibit is vital.
Here are 9 ways to make the most of your 20X20 exhibit:
1. Install a Charging Station
Big booths tend to attract a lot of foot traffic. Whether attendees are using your 20X20 exhibit as a short cut or a place to “hang out,” you’d be wise to include a charging station at the outer edge to give attendees incentives to stay a little bit longer. A charging station is also a great way to make your booth seem like a “hot spot”, AKA where the party’s happening. Attendees will no doubt strike up conversations with each other as their phones get juiced up, making your booth seem like “THE” place to be. Prospects waiting for their phones to charge will create opportune moments for you or one of your reps to approach, introduce themselves, and hand out merchandise. They’ve got nothing else to do in the moment except wait for their phone to charge, so you can be sure you’re not interrupting or annoying them.
2. Add a Touch of Nature
Natural touches like trees, leaves, grass and flowers tend to stand out amongst the digital displays and glossy surfaces. If your brand allows for it, incorporate some natural elements like stones, water, or any kind of foliage. Do NOT underestimate the power of nature. Humans have a deep connection to it, so why not use this “natural” tendency to your advantage and dress up your 20X20 exhibit with some pretty flowers or a koi pond? People will be drawn to your booth and won’t even know why. Your 20X20 exhibit cost is not insignificant, but the cost of a few well-placed plants certainly is!
3. Create Photo-worthy Moments
Your 20X20 exhibit cost may have set you back a few clams, but it doesn’t mean you can’t turn your booth into something incredibly attractive and moreover, photo-worthy. Get your money’s worth out of your next trade show by setting up some photo-worthy moments. Anything that will make your prospects go “wow” is bound to attract some camera flashes. Just make sure that your logo or company name is incorporated into the display so that when photos get posted on social media, people recognize your brand. A perfect example of a fun, photo-worthy moment is Facebook’s ball pit. Their trade show booth featured a miniature ball pit filled with plastic balls that had Facebook-specific emojis on them. People were lining up to get a picture of themselves playing in the ball pit. It’s all about the selfie these days, so give your prospects plenty of opportunities to show the world how much fun they’re having at your trade show booth.
4. Offer Virtual Activities
People love to get their hands dirty, especially when they’ve taken the day off of work to go have fun at a trade show! If some sort of VR experience fits in with your brand, have a couple stations set up and invite attendees to engage with the technology. One popular activity is “virtual makeovers.” If appropriate to your brand or company, you could have attendees take pictures of themselves and then “re-make” their image into a character or animal. Once they’ve taken their “made-over” picture, you can have them input their email address to receive the finished photo by email. It’s a great way to build up your contact list AND to attract prospects to your booth.
5. Go Higher
A great way to maximize the value of your booth and make your 20X20 exhibit cost worthwhile is to build an upper deck to your exhibit. Adding height to your booth adds excitement to prospects and attracts more attention. People will want to know “what’s up there?”. Also, if you put a sitting area on the second level, you’ll find that a lot of people will take advantage of your little canopy above the trade show jungle and grab some R&R while reading through your pamphlets. You could also use your upper deck to have one-on-one meetings with those who are interested in hearing more about your product.
6. Offer a Service for Free
“Free” is the magic word at trade shows. People wait all year for the opportunity to explore and discover new companies and products, so you’d better have something good for them to sample. Whether it’s a physical product like food or a service like shining shoes, this is the time to be incredibly generous. Your 20X20 exhibit cost will set you back a little bit, but not so much that you won’t be able to afford some fun giveaways.
7. Give Your Staff a Cohesive Look
Deck your staff out in matching uniforms and show this trade show just how professional you are. When your staff looks like a cohesive unit, people will be more likely to trust what they have to say. You don’t want your staff to look like random attendees who are hijacking your booth. Make sure your logo or company name is written on their shirts and have everyone wear the same footwear. Some companies will even buy fun wigs or cool, light-up shoes for their booth staff in order to attract attention. You’ll easily make up for your 20X20 exhibit cost with these little details.
8. Invest in a Hanging Sign
Your 20X20 exhibit can only go so far. Take advantage of the real-estate above your booth with a hanging sign featuring your company’s logo and name in large, bold print. It can be a little overwhelming to plaster your company name all over your booth, but a well-designed sign hanging above can be extremely effective and attractive. Everyone will know who you are – even those on the other side of the arena. Contact an Evo Exhibits representative today for more information on our custom hanging signs!
9. Hire Some Entertainment
People come to trade shows to make connections, make deals, and have fun, and who better to bring the fun than some professional entertainers? There are so many different types of performers out there who will no doubt be able to do your brand justice. Look into a live announcer for a product demonstration, a magician, a dance crew, or an aerial artist to put on a little show for the attendees near your booth. People will notice right away that something exciting is going on and run over to your booth to see what the big deal is! You could also let people know of your “big show” by announcing it on the trade show floor, telling people individually or sharing it on social media – making sure to tag the trade show account, of course.
A 20×20 booth provides some fantastic opportunities to stand out at trade show events, however nothing beats the experience and expertise of a professional trade show partner. At Evo Exhibits, we believe in engaging our clients every step of the way, from pre-show Discovery to post-show Connections. Contact us today to make your next trade show experience unforgettable!