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Global Business Travel Association – GBTA

Are you operating in the business travel industry? Do you have exciting products and services to offer? Then consider signing up to be one of the trade show exhibits for GBTA (Global Business Travel Association). This exhibition gives companies a unique opportunity to learn more about the industry and sell to a highly targeted audience.

The GBTA is a great place to network with other companies and form valuable relationships. You can also use it as an opportunity to get feedback that will help you improve the quality of the products you offer to your customers.

A well-optimized trade show booth is critical to succeeding at GBTA, and Evo Exhibits is here to help. Our trade show expertise is unmatched. We can help with setting up a trade show booth, logistics, and marketing leading up to the event.

About GBTA

The business travel industry is growing faster than ever before, and the GBTA is the hub for showcasing what’s new. It’s GBTA’s 50th anniversary, which means you can expect the organizers to put on a big show. Every year has a different theme, and in 2018 it is “Momentum.”

There will be more than 7,000 attendees at GBTA this year, hailing from over 50 countries around the world. And on the exhibitor side, there are 400 companies showcasing their offerings at the largest business travel expo in the world.

There will be plenty of chances to learn something new at the over 100 educational sessions offered at GBTA. These will cover all aspects of the industry, with security as one of the main areas of focus. As the industry grows, the number of security risks is also increasing. Addressing these concerns will help ensure that you’re offering business travelers the highest quality services.

Who will attend?

The comprehensive array of attendees at GBTA will include business travelers and companies that offer services to this market. Serious decision makers will be among the crowd, and they will be eager to strike up new business partnerships.

Attendees are also there to have a good time, which means you’ll need to offer a relaxed atmosphere around your trade show booth. Build your exhibit with interactivity and some fun to draw in attendees.

Who should exhibit?

Companies that sell products or services to business travelers should come to GBTA. You’ll get a chance to meet with over 7,000 attendees that are all looking to do business with companies like yours. Attending the event is also a great chance to network and check the pulse of the industry. You can learn about the current challenges of the industry and what customers will need in the coming years. This type of hands-on market research can help you figure out what direction your company should take to stay competitive.

With over 100 educational sessions available, you should make an effort to fit some learning into your schedule. Industry professionals will be sharing their expertise on what companies can do to improve their services.

Trade Show Exhibits for GBTA

To ensure success at GBTA you’ll need to create a trade show booth that’s built for success. You can tilt the odds in your favor by implementing a number of proven strategies. Here are a few ideas to get started with:

  • Free stuff: Attendees love to take home free stuff from a trade show. It doesn’t even have to be related to your products. It could be chocolate, goodie bags, or anything related to the business travel industry.
  • Branding: Your trade show booth must showcase your brand so that attendees will remember you after the event has finished. Setting yourself apart from other companies gives customers a reason to choose your products. Consider the sight lines to your booth and how to best express your brand messaging.
  • Informative: Potential customers should walk away from your booth fully informed about what you have to offer. Confusion often leads to disinterest. Make sure to refine your elevator pitch that can lay out all the main details of your services in 60 seconds or less.
  • Flagship products: Your trade show booth should be built around your flagship products. Attendees have come to see your best stuff, and with over 400 competing exhibitors you need to do your best to be competitive.

This all probably sounds straightforward, but the devil is in the details. You need to execute correctly to get the best results. Evo Exhibits can design, build, setup and dismantle your trade show booth, and handle all of the logistics leading up to the exhibition. All of which result in increasing your visibility at the show and in the marketplace.

Event Program and Details

The GBTA will run August 11-15th in San Diego, California at the San Diego Convention Center. The GBTA describe it best, “Located in the heart of downtown, the San Diego Convention Center is near it all: San Diego’s beautiful bay, the vibrant Gaslamp Quarter, thousands of hotel rooms, world-famous attractions like the San Diego Zoo, and the San Diego International Airport.”

A number of speakers will be featured at the event, such as Billie Jean King and Kevin O’Leary. There will also an event aimed at businesswomen, which will be hosted by Dorothy Dowling, Melissa Maher, Traci Mercer, and Jodi Allen.

There will be a discussion on security, which is one of the key themes of the conference. It will be moderated by Michael W. McCormick, with David Pekoske and Kevin McAleenan on the panel.


Choosing to be one of the trade show exhibits for GBTA allows you to improve brand awareness, sell your products, and network with other exhibitors to form strategic business relationships.

Meeting customers face to face will give you a good idea of what the market is missing. You can improve the quality of your offerings by executing a market research campaign while at the event.

Evo Exhibits can be a big help in all aspects of the exhibition process. With years of experience, we can help give you peace of mind and allow you to focus on enjoying the more interesting aspects of attending the Global Business Travel Association Convention.




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