About the International Premium Cigar & Pipe Retailers of America

In it’s 86^th year, the IPCPR is one of the largest premium tobacco trade shows in the US. Tobacconists gather to share their passion among like-minded individuals. As the biggest and oldest organization representing the trade of tobacco, they help with legislation problems and bridge the gap between retailers and manufactures to provide a mutually beneficial business platform.

The organization is also a source of news, current trends, legislative changes, and supporting material to help the trade succeed. You can become a member of IPCPR to be part of a network that supports the tobacco industry.

Who will attend?

The event will be attended by IPCPR members – both vendors and retailers. Attendees will be interested in discovering and purchasing new, high quality merchandise their customers love and expect.

Some attendees might not be ready to buy, but will be interested to inspect what you have on offer. Handing out samples of your product is a great way to interest attendees. Casual visitors to your trade show booth are potential leads as they can find you online and buy at a later date. With so many targeted visitors, you have a unique chance to generate a lot of sales in a short period of time.

Who should exhibit?

Companies should exhibit at the IPCPR if they have tobacco related products that will interest this crowd. Cigars and pipes are the cornerstones of this exhibition, but you can also come equipped with a number of accessories that complement the core products.

Companies of any size should attend as there is always the incentive to pursue a bigger share of the marketplace. Small businesses can easily increase their brand awareness with a well-executed trade how exhibit.

Ensure you are ready to send deliveries as soon as new customers place orders at the event. You’ll have the potential to get in touch with serious buyers that could become customers for years to come. To get off on the right foot, orders must be executed fast to prove reliability to new customers.

Trade show booth strategy

A competitive trade show booth that offers something unique will ensure a successful exhibition. Standing out from the array of exhibitors is one of the key objectives of the booth and there are some proven ways of achieving this. Here are some suggestions that you can implement for your visit to the IPCPR:

• Samples: Come prepared with a number of different samples that attendees can enjoy. The bigger brands may not need to win the crowd over with samples, but newcomers to the marketplace can get off to a winning start with high-quality samples. Check out the IPCPR’s free sample policy so you know what is allowed.
• Eye-catching: The trade show booth must attract attendees from a distance to see what you have to offer. The use of bright colors, imagery, and technology can set you apart from the competition around you. Evo Exhibits can help you develop a creative, unique exhibit that fits your budget.
• Seating area: It’s a good idea to provide a seating area where attendees can relax and view your samples. This gives you a chance to convert the leads in a relaxing setting where they might be more enticed to buy. Try to maximize the space of your allocated area for the booth to provide as much seating as possible for potential customers.

Creating an impactful trade show exhibit requires a professional touch that Evo Exhibits can provide. Their experience with helping companies execute successful trade show booths will give you the edge over the competition. They can also assist with other aspects of the process such as the logistics and storage of your exhibit between shows.

Event program and details

The IPCPR will be held at the Las Vegas Convention Center from July 13-17^th. A wide array of retail stores will be attending that sell products across the world. There is a lot more than business to get excited about as speakers and presentations are scheduled as well.

Friday, July 13^th:

• Manufacturers: How to Work with Regulatory Agencies
• Uncovering Growth Opportunities via Benchmarking
• Place Making & Visual Merchandising: Crafting a Retail Destination Experience
• World Movie Premiere: Hand Rolled

Saturday, July 14^th:

• Opening Breakfast & Annual Meeting
• Trade Show Open for All Attendees
• Lunchtime Learning Series: IPCPR Federal Update
• IPCPR Daily Raffle (Lunch Time Learning Theater)

Sunday, July 15^th:

• Lunchtime Learning Series: Retailers Best Practices Panel
• State Association Cocktail Reception (in PAC VIP Booth)

Monday, July 16^th:

• Lunchtime Learning Series: Cigar Aficionado Manufacturers Panel
• IPCPR Daily Raffle (Lunch Time Learning Theater)

Tuesday, July 18^th:

• Day 4 $10,000 Prize Drawing

Conclusion

As a premium tobacco retailer, choosing to be one of the trade show exhibits for IPCPR gives you a unique chance to increase your brand awareness, generate sales, and meet other tobacconists that are enthusiastic about the success of the industry.

With Evo Exhibits on your side, you can rest easy knowing your trade show exhibit is in their hands. Their years of experience speaks for itself as they have successfully helped countless businesses at exhibitions across the country. Take the chance to exhibit at IPCPR and it might be the best decision you have ever made for your company.